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Roblox Bike Planet:
Škoda’s new chapter in the digital space

Škoda Auto is once again ahead of the curve, taking a new step further into Web3 with the launch of the expanded Škodaverse. Their new push into Roblox brings a fresh spin on how brands can engage Gen Z through gamified experiences, building a strong foundation for their next-gen digital marketing.

Škoda’s Bike Planet on Roblox is a game designed to teach players about cycling safety in a fun and engaging way - exactly what you want to grab the attention of younger audiences who live in digital spaces.
For its second season, think of it as a combination of gamification and road safety lessons, presented in an obstacle course (OBBY) style, where players navigate through traffic scenarios.

And here’s the interesting fact: this new version has expanded globally, now available in English. The idea is simple: create a fun space that doesn't feel like “just” learning but still educates players about key traffic laws and bike safety.
With more than 60 stages, players will ride through virtual streets, learning bike lane rules, pedestrian crossings, and more, all while being rewarded with virtual items like BMX bikes and exclusive in-game gear.

Škoda seems to have a clear goal here - not just to push a product but to build a lasting relationship with users. By mixing education with gamification, they make cycling safety engaging. It’s a subtle move that doesn’t scream “advertisement” but still gets the point across in a memorable way.

In the end, Škoda is not just selling cars; they're building a digital ecosystem where they can engage with younger generations. They’ve found a way to make the brand feel relevant in a space where digital natives are already spending time.
And with Roblox’s massive audience - half of which is Gen Z - Škoda is positioning itself in front of the next wave of consumers.

I truly believe this is not the last time you’ll see me talking about Škoda. After all, they keep on doing an excellent job when it comes to creating meaningful experiences in the space and finding interesting ways to talk with younger generations.

Eyes peeled for what comes next!

Artificial Intelligence x Crypto:
How AI is shaping the future of Crypto

One of the coolest things about Web3 is how diverse it is. And by this I mean you can see/explore cool examples and applications ranging from the gamification examples we have just mentioned above to something completely different: AI agents dealing with crypto.

By now, we all know that artificial Intelligence is long past the “only-a-buzzword” phase - it's already reshaping industries across the board, and the crypto space is no exception.

And with the rise of AI agents (something we’ve talked about in past editions), the blockchain ecosystem is evolving in exciting ways. These self-learning, autonomous bots can make real-time decisions, interact with decentralized finance (DeFi) systems, and even create market trends, ushering in a new era of innovation.

In the traditional finance world, algorithms have long been used for trading, but AI agents bring a new layer of intelligence to crypto.
They’re designed to analyze vast amounts of data, learn from it, and improve their decision-making over time. This makes them not just tools for automation, but valuable entities that can understand market sentiment and act on it without human intervention. For decentralized projects, this opens up new possibilities in how smart contracts are executed and assets are managed.

One fascinating example of this is the launch of the $GOAT memecoin (THIS IS NOT FINANCIAL ADVICE), which gained traction thanks to an AI agent named Terminal of Truths.
This AI was responsible for creating content that drove market interest, effectively making Terminal of Truths the first AI millionaire. The token's value skyrocketed, showing just how much influence these AI-driven agents can have in the crypto space. Not only did this highlight AI’s ability to generate market buzz, but it also demonstrated the immense potential for AI agents to act as independent creators and influencers.

But as you can imagine, AI's role in the crypto market goes beyond just content generation. These agents are now being integrated into decentralized exchanges (DEXs), wallets, and even NFTs.
AI’s ability to perform data-heavy tasks such as price prediction, market analysis, and risk management is revolutionizing how investors and developers interact with blockchain technology. AI-powered systems like these are capable of optimizing trades in real time, automating decision-making, and managing portfolios more effectively than ever before.

The concept of AI-managed crypto hedge funds is also on the rise. There are already projects making it easier for users to interact with AI-driven platforms that allow them to invest in and trade digital assets autonomously.
This development is especially exciting for the DeFi space, as it opens up the potential for AI to manage liquidity pools, predict trends, and adjust strategies without the need for constant human input. This type of automation could make crypto trading faster, smarter, and less prone to emotional decision-making, which is often a downfall of human traders.

TL;DR: AI agents enable/facilitate A LOT OF STUFF within the crypto/DeFi space. And we are just beginning here.

But as we get more immersed in this intersection of AI and crypto, there are challenges to consider (not a surprise, right?). One major issue is ensuring these AI systems operate ethically.
Since these AI agents can make independent decisions, it’s essential that the algorithms driving them are transparent and auditable. Without this transparency, there’s a risk of manipulation or unintended consequences.
It’s important that the industry develops frameworks for regulating AI in crypto to ensure fairness, security, and trustworthiness - and here there’s a whole debate around the limits when it comes to regulation.

But looking ahead, the future of AI in crypto seems truly limitless. As AI continues to evolve, it’s expected that we’ll see even more sophisticated agents, capable of performing complex tasks such as governance, compliance, and even more precise market predictions.
These agents could not only manage assets but also assist in creating new decentralized applications (dApps) and protocols. And as these systems become more integrated, we may reach a point where AI-driven crypto ecosystems operate with minimal human intervention, challenging traditional financial systems as we know them.

If you want to explore more about this topic, I have recently shared my top 5 takeaways from a BANGER report released by Binance (on my LinkedIn) → Click here to read more.

And since we are talking about AI, there’s obviously A LOT more to unfold. And when you mix it with crypto there’s just too much going on right now - and again: we are just starting to understand this combination’s potential.
That means there are MANY opportunities for builders, traders, degens, developers, and everything in between.

So don’t be surprised if your social feed soon becomes full of content about/around the AI-Crypto duo.

Pink Beanie in the wild

WE HAD A BLAAAAAAST LISBOA!

Couple weeks ago I had the incredible opportunity to speak at Europe's premier Crypto AI:CON in Lisbon.

In my keynote, "Web3 Needs a Rebrand" I called out the industry's blind spots and explored:

→ How the world really sees Web3 (spoiler alert: it’s not great)

→ Why endless tech jargon fails (nobody fuck*ng cares)

→ The urgency of breaking the echo chamber

→ A reality check on user adoption (spoiler: we’re not winning yet)

→ The power of emotional connection (speaking to hearts, not just wallets)

Huge thanks to Jack Haldorsson and the team for having me, let's run it back in 2025!

#LFGrow
Diego Borgo