#70 - Introducing: "Rules of Thumb"

Wherever I go, I hear the same thing;

“Our tech’s the best!”
“We’re the world’s first…”
“We’re the world’s biggest…”

Truth is: That’s not how this works. 

People don’t give a fuck about your whitepaper.
They want trust.
They want to feel something. 

Web3’s stuck at 10 million wallets while 5 billion scroll X.

The fix? Stop explaining. Start connecting. 

Brands that win don’t lecture—they pull you in. Apple didn’t bore us with circuits; they made tech friendly, human, sexy.

Ignore this, and you’re just noise.

But how do you pull people in?

Well I’m stoked to tell you I’m on a new venture with Dan Cushing.

We’ve launched Thumbcorp.

A team of top creatives, strategists and writers focused on taking Web3, AI and emerging tech into the mainstream.

Thumbcorp delivers fame for visionary tech brands.

You’ll see more from us over the coming weeks and months.

Starting with this email, which we’re transitioning into something we’re calling “Rules of Thumb”, mega-short sparks of insight for tech leaders, on branding and creativity that will inspire, empower and provoke thought.

Maximum value, minimum words.

Coming real soon.

And as ever, you can always hit reply to me and keep the conversation going.

LFGrow
Diego Borgo